Master Data Management (MDM)

Master Data Management Redefined

In the enterprise world, bad data is expensive — fractured decisions, missed opportunities, compliance risk, and poor customer experience. TR MDM changes that.
TR MDM (Master Data Management) is not just a platform. It’s an intelligent foundation for every decision, built with Agentic AI inside the SEN ecosystem.
Your data becomes unified, accurate, governed, and industry-aware—automatically.

Core Domains – Fully Mastered. Fully Intelligent.

Customer Master
Supplier Master
Product Master
Location Master
Employee Master

Know your customers like never before.

TR MDM Customer module consolidates customer identities across CRMs, booking systems, loyalty apps, and offline touchpoints—into a golden record with enriched intelligence.
✔ Match & merge logic powered by Agentic AI

✔ Identity resolution using email, phone, DL, and more

✔ Loyalty, preference, churn, and segmentation intelligence

✔ Real-time sync across apps (CRM, Sales, Marketing, Support)

✔ Consent & privacy policy compliance

Stronger supply chains begin with smarter supplier data.

With TR MDM, your supplier records are automatically deduplicated, classified, and enriched with performance insights and risk scoring—tailored to your industry.
✔ AI-powered deduplication and category mapping

✔ Supplier risk scoring (delivery history, contract flags)

✔ Relationship hierarchy & parent-child mapping

✔ Spend analytics and contract integration

✔ Real-time visibility across procurement and finance systems

Your catalog, now intelligent, dynamic, and unified.

Whether you manage 500 SKUs or 5 million, TR MDM Product Master cleanses, normalizes, and enriches your product data for seamless eCommerce, inventory, and analytics.
✔ Attribute standardization (unit, format, code mapping)

✔ Hierarchy and variant management

✔ Cross-system product ID resolution (ERP, POS, Ecom)

✔ Enrichment via AI & external feeds (e.g., GTIN, specs)

✔ Real-time sync with pricing, inventory, and sales platforms

Every site, store, and region—clean, coded, connected.

From warehouses to branches to geo-tags, TR MDM Location Master unifies and enriches your location data for accurate operations, logistics, and compliance.
✔ Address deduplication, GPS tagging, geofencing

✔ Hierarchy mapping: Country > Region > Site > Zone

✔ Regulatory flags and tax jurisdictions

✔ Real-time impact on delivery, routing, and reporting

✔ Integration with Maps APIs, ERPs, CRMs

Unified view of your workforce, everywhere.

Your employees are more than records—they’re your enterprise edge. TR MDM Employee Master aligns your people data across systems for payroll, HR, compliance, and engagement.
✔ Identity resolution across HRIS, payroll, and time-tracking

✔ Role mapping, reporting structures, location tagging

✔ Onboarding/offboarding automation

✔ Workforce analytics and diversity reporting

✔ Consent, access control, and role-based security

Industries We Serve

🚗 Automotive & Rentals

🏥 Healthcare & Life Sciences

🛍️ Retail & Ecommerce

🏗️ Construction & Logistics

💼 Financial Services

📦 Manufacturing & Distribution